One of the main goals of the HYPNO4IBS program is to reduce activation of the Threat Response and increase activation of the Rest and Digest Response. Achieving this helps break the IBS related stress cycle and enables the digestive system to return to normal functioning again.

In 1997, the International Foundation for Functional Gastrointestinal Disorders (IFFGD) designated April as IBS Awareness Month. The theme for this year is to increase public awareness about the condition and help destigmatize it. This is important because at the moment people experiencing IBS often feel too embarrassed or uncomfortable to talk about their symptoms.